At Matty D. Media LLC, we don’t just transcribe interviews—we break them down with the final audience experience in mind. Our video producers study every interview to isolate the emotional highs and key insights that make a final video resonate.
Matty D. Media is a video production service in the Kansas City area
We specialize in business videos, documentary interviews, branded content, livestreams, and social media reels. Our mission is to help small and medium-sized businesses across the Kansas City market turn everyday stories into unforgettable videos that grow their brand.
It’s not about logging everything—it’s about capturing what moves people.
What is the difference between transcribe and a transcript?
Transcribe refers to an action verb for typing, writing, or otherwise documenting words that were said.
For the purposes of this exercise, our producers are not transcribing the words verbatim as a court reporter (stenographer) would in totality.
Transcript is a noun that refers to the full (Word) document that contains the entire scope of a interview, talk, speech, or other full commentary.
Why body language and tone matter more than words
According to UCLA researcher Dr. Albert Mehrabian, only 7% of a message is communicated through words, while 38% comes from tone of voice and 55% from body language. Although this “7-38-55 rule” applies specifically to conversations involving emotions and attitudes, it’s a powerful reminder that video relies heavily on nonverbal communication.
In a more recent interview published on YouTube in 2021, Dr. Mehrabian himself actually pushed back against some generalizations made about his own study. Ironically, we cannot see his body language in this video. However, you can certainly hear his tone:
How we carefully review on-camera interviews to create brand videos
Our video producers don’t just write down what was said. They carefully watch how it was said—taking note of confident delivery, vulnerable moments, or warm smiles. These are the cues that stick with viewers and drive emotional connection.
How we mark up transcripts for video editing
Rather than dump a word-for-word transcript on the editor, our video producers build a story-ready document with clear structure and usable moments. We use a system that flags:
-
“Direct quotes” – Strongly worded phrases to consider verbatim
-
(Director’s notes) – Thoughts on tone, visual cues, or cutaways
-
:12345 – Timecode references tied to the raw footage
-
**Suggested soundbite– Likely usable content -
***Required soundbite– Must-have quote for the edit -
+Social Media SOT– Short-form quote ideal for social platforms -
ALL CAPS – To organize quotes by theme or section
This helps us shape interviews around what will best serve your audience and your message.
What are incues and outcues in TV rundowns and editor notes?
If you are a new producer working for Matty D. Media and reading this, please take note of these specific nuances. First, the timecode should be listed before the sound-bite begins. For example, in the transcript below, there should actually be two different timecode stamps between the phrase “worst case scenarios” and the comment of “So for mold.”
It’s unclear in the transcript below whether 21:46 marks the moment where the interview subject says scenarios, or where she says “So for mold.”
The timecode stamp of 21:46 should appear right after the phrase “worst case scenarios.”
It should look like this on a page:
“We’ve seen some really worst case scenarios.” 21:46
In live television programming, this would be referred to as the outcue.
Conversely, the incue would look like this on a page.
21:42 “We’ve seen some really worst case scenarios.”
Sometimes you’d just need either an incue or an outcue marked, depending on the situation. If short on time, just focus on marking the incues to important comments.
The outcue is the last word or phrase that marks where the thought ends and, traditionally, when a TV rundown is going to jump to the next element.
Here is a fun example for you to look at…
In the news clip below, you’ll see a rare example where the outcue on a TV newscast is the President of the United States actually saying the word “bullshit.” And so the phrase “that’s total bullshit” is the outcue at the :32 second mark, to where the news program cuts back to the anchor desk. And the anchorwoman looks to have a loss for words!
Matty D. Media videographers are not just camera people—they are producers
In a recent training session, a team member was reminded: you’re not just here to run a camera—you’re here to guide the story. Reviewing an interview isn’t about checking a box. It’s about identifying what your viewers will care about and what they’ll remember.
One piece of coaching framed it best: “A good interview question might be your jab, but you’ve already got the right hook lined up with the visuals.” That’s the mindset we bring to every story we tell.
How brands benefit from personable authentic documentary videography approach
When you hire Matty D. Media, you’re getting more than basic video coverage. You’re partnering with storytellers who study the footage with your customer in mind. Our process ensures that your brand videos feature not just talking points—but real emotional moments that connect, convert, and stick with your audience.
That’s the difference between a video that’s watched—and a video that works. If you are ready to work with or for Matty D. Media, please fill out our contact forms found everywhere on this website.
