If you’re the marketing director overseeing a ribbon cutting in Kansas, Matty D. Media has videography and photography options for you! Since 2015, we have covered dozens or grand openings for local brands. Whether it’s a soft or grand opening, content we produce will make a big marketing impact.
Matty D. Media regularly helps companies document milestone moments using three practical approaches that produce strong marketing content right away — and continue working for your business long after opening day.
Action Shots and Photography Capture the Energy of Opening Day
One of the most effective ways to document a grand opening is through natural action coverage. Instead of staged moments, our videographers record real interactions as customers walk through the door, staff members assist guests, products are demonstrated, and spaces come to life.
This approach focuses on movement and atmosphere. Clean 4K video footage combined with professional photography allows businesses to immediately share social media updates while also building a long-term library of marketing visuals. High-resolution photos are especially useful for press releases, Google Business profiles, website updates, and future advertising campaigns.
Matty D. Media recently captured a mix of photography and video production for a healthcare center’s soft opening in Lawrence, Kansas.
Action coverage works especially well for retail openings, restaurants welcoming first customers, healthcare offices introducing new facilities, and manufacturing companies showcasing operations in motion. The result is authentic marketing content that shows people experiencing your business instead of simply talking about it.
Manufacturing, Biotech and Medical Device Facility Action Shots
From advanced manufacturing floors to biotech laboratories and medical device production spaces, Matty D. Media has recorded grand openings where precision work and specialized environments matter. Our team captures teams in motion, equipment demonstrations, and facility walkthrough moments while respecting safety and operational protocols.
Combining aerial visuals with interior coverage creates versatile marketing assets that work well for website homepage videos, investor presentations, leasing promotions, and future recruitment efforts. These recordings often become evergreen visuals that businesses continue using for years.
Drone Videography and Interior Site Surveys Show the Full Picture
Drone videography adds important context to an opening day story by showing where your business fits within the community. Aerial footage can establish location, parking access, nearby landmarks, and the overall scale of a new facility in just a few seconds.
In addition to exterior aerials, many businesses also benefit from interior site survey recording. Smooth walkthrough footage captured inside a space helps audiences understand layout, workflow, and customer experience before they ever visit in person. This is especially valuable for large commercial spaces, medical facilities, warehouses, and newly renovated buildings.
Our licensed pilots can also capture interior footage of a retail or manufacturing site. Drone videographer Matt DeSarle captured drone footage inside of a newly opened Buffalo Wild Wings. The restaurant wanted to show off how its audio video set up is only second-best to Las Vegas!
Interviews and Highlight Videos Tell the Story Behind the Opening
While action footage shows what happened, interviews explain why it matters. Short on-camera conversations with owners, employees, partners, or early customers add personality and credibility to opening day coverage.
Matty D. Media gathers interview commentary through guided questions that help speakers stay comfortable and focused. Wireless microphones, professional lighting, and stabilized cameras ensure clean audio and polished visuals even during a busy event environment.
From these recordings, we edit concise highlight videos that combine interviews with action footage captured throughout the day. These edits are ideal for website welcome videos, social media announcements, recap promotions, or email marketing campaigns following the event.
Many businesses find that a simple two-minute highlight video becomes the centerpiece of their marketing after a launch — giving audiences a clear introduction to the people and purpose behind the business.
Still planning your soft opening or grand opening marketing coverage? Matty D. Media can help you choose the right combination of action coverage, drone visuals, and interview storytelling to match your goals and timeline. Please fill out a contact form on this website to tell us more about your project.
