Unlock the Power of Spinoff Videos with Your Corporate Production Investment

When your business invests in a professional video production worth $800 or more, you qualify for an exclusive opportunity: social media reels at a fraction of the cost. Reels continue gaining popularity on social media feeds.  These short, high-impact videos (60 seconds or less) can be created for just $55 per video, leveraging existing footage while adding fresh appeal.

Matty D. Media can also cater a secondary “hook” that provides alternates for A/B testing.  This approach can make Google Ads campaigns and similar projects thrive.  Please read-on for a multiplier effect (literally) of options.

Maximize Your Investment in Corporate Video Production

Spinoff videos allow you to tailor your messaging for different audiences while maintaining high production quality. Here’s an example of how we can repurpose footage into multiple short-form videos:

Three Spinoff Video Options after Main Video Produced by Matty D. Media

This scenario would cost the client an additional $165 total.  It would include video files optimized for vertical (1080×1920) sharing.

• Topic 1
  • Dialogue and action shots specific to topic 1 and unique from topics 2, 3, etc.
• Topic 2
  • Dialogue and action shots specific to topic 2
• Topic 3
  • Dialogue and action shots specific to topic 3

The Role of Hooks in Video Performance

A hook is the first few seconds of your video, designed to grab attention and keep viewers engaged. AI helps define hooks by analyzing successful patterns in content marketing. Matty D. Media prides itself on picking the best hook to appeal to the target audience.  Therefore, if only one video is being produced, we pick the first best option.  The three options above simulate using the best hook per category for three separate topics.

However, if a business is running sophisticated advertising campaigns, they may want to experiment by using different hooks. Here’s how strategic hooks improve video performance:

• Higher Retention Rates: A strong hook keeps viewers watching longer, which improves video ranking on social platforms.
• Better Targeting for Ads: Different hooks can appeal to various audience segments, allowing you to optimize engagement.
• Increased Organic Shares: Videos with compelling openings are more likely to be shared, expanding reach without additional ad spend.

Two Hook Video Options (A/B Testing for Engagement)

A/B testing is essential for social media and paid ads. By creating two versions of the same video with different hooks, businesses can gauge which resonates best with their audience.  As companies curate more data about their target audience, they can also collect data about what is working (and what is not working).

• Topic 1
  • 1st Hook
  • 2nd Hook

• Topic 2
  • 1st Hook
  • 2nd Hook
• Topic 3
  • 1st Hook
  • 2nd Hook

This scenario above cost the client an additional $231 total.  That includes three vertical videos on separate topics and a different “hook” for each pair.  Alternating hooks on just one topic would cost $77.  That cost includes one hour of editing for the 1st hook and roughly 20-30 minutes of editing for a second hook on the same topic.

How subtle video edits create new social media reels

Example:  The topic of using an independent air quality inspector is addressed with a 1st hook below:

Example continue:  The topic of using an independent air quality inspector is addressed with a 2nd hook option:

 

Please note:  closed captioning can be applied at no extra cost when investing in these spinoff videos.  This video doesn’t have captions overlayed onto the video, but YouTube provides its own closed captioning tools for equal accessibility.

In the first example, you can see the company owner formally introduce a topic by saying “let’s talk about the importance of independent testing.”  In the second example, the hook changes where the interview subject starts the video by saying “you should have an independent person doing the testing.”

The Importance of Closed Captioning in Video Marketing and Social Media

All spinoff videos include captions, which significantly enhance their effectiveness on social media. AI analysis highlights these benefits:

• Captions Improve Accessibility: 85% of videos on social media are watched without sound. Captions ensure your message is received, even in silent mode.
• SEO Benefits: Search engines index captions, making your content more discoverable.
• Increased Engagement: Viewers are more likely to watch longer when they can read along, improving video completion rates.

Take Advantage of Spinoff Videos Today

By repurposing your primary video into multiple shorter versions with varying hooks, you can maximize your investment and improve your digital marketing performance. Whether for organic reach or paid advertising, these cost-effective spinoff videos ensure your message stays fresh, engaging, and effective.

Ready to enhance your video marketing strategy? Contact us today to start producing high-quality, high-performing spinoff videos tailored to your business needs!