Many businesses hire a social media content creator because they need a steady stream of video reels for Instagram, Facebook, LinkedIn, and TikTok. Fortunately, one professional recording can often generate tons of content to extend the value of a larger production investment.
At Matty D. Media, we regularly create additional vertical videos from footage already captured during a corporate video production project. These short-form videos help businesses stay active online without scheduling another recording day. This approach can also make Google Ads campaigns thrive. YouTube (owned by Google) is one of the many video platforms increasingly relying on short vertical video forms.
Video Reels Help You Get More Value From Your Recording
Local businesses have more than one message worth sharing. A customer testimonial, company profile, product demonstration, or event recording may contain several useful topics. Rather than publishing one longer video and moving on, Matty D. Media delivers multiple video reels by leveraging its expertise in video editing.
For example, one customer testimonial may naturally produce separate videos about:
- Customer experience
- Product quality
- Cost savings
- Customer service
- Project results
Each topic can become its own vertical video optimized for social media viewing.
How subtle video edits create new social media reels
Matty D. Media serves business clients from Topeka to Kansas City with video production needs. The video campaign below shows how we created video reels with one Lawrence, Kansas service business.
Example: The topic of using an independent air quality inspector is addressed with a 1st hook below:
Example continue: The topic of using an independent air quality inspector is addressed with a 2nd hook option:
Multiple Topics From One Video Production Recording
A single recording often contains enough content to support several video reels. Instead of focusing on just one message, businesses can highlight different products, services, customer experiences, or company strengths through multiple short-form videos.
These video reels are typically delivered in a vertical format and are designed for social media platforms where mobile viewing continues to dominate audience behavior.
Why Businesses Need More Than One Social Media Video
Social media platforms reward consistency. Instead of publishing one video and disappearing for months, businesses can spread their content across multiple posts.
This approach gives marketing teams more opportunities to highlight different services, answer common questions, and stay visible online. It also helps build a larger content library without requiring additional recording days.
Many companies work with a social media videographer, content creator, or event content creator because they need content throughout the year. Video reels help fill that need by creating additional content from footage that already exists.
Professional Footage With Social Media Flexibility
While some businesses hire a smartphone videographer or content creator specifically for social media coverage, professionally recorded footage continues providing value long after the main video is delivered.
This video reel service involves editing vertical shorts after capturing widescreen 4K marketing videos. Matty D. Media was built on 4K video production with cinematic cameras. However, we have evolved to offer smartphone videography services. Click here to learn more about content creator packages for exclusively native vertical short videos.
By creating additional video reels from existing footage, businesses can extend the life of their investment while building a stronger social media presence. The result is more content, more posting opportunities, and more ways to connect with potential customers online.
Why our Content Creators Consider Hooks and Closed Captions
Whether a business works with a social media content creator, social media videographer, or smartphone videographer, the goal is often the same: keep viewers watching. One way to accomplish that is through a strong opening statement, often called a “hook.” While social media reels allow businesses to experiment with different hooks over time, the most important goal is capturing attention quickly and encouraging viewers to keep watching.
Strong openings can help improve viewer retention, increase social media engagement, and encourage additional shares. Different introductions may also appeal to different audiences, making it possible to test multiple messages across a larger video marketing campaign.
Closed captions are another important consideration. Many social media users watch videos with the sound muted, especially when browsing on mobile devices in public places. Captions help viewers follow along even when audio is unavailable. They can also improve accessibility and make video reels easier to understand at a glance. Together, strong openings and clear captions help content creators maximize the impact of every social media video.
Get Started
If your business is planning a corporate video production project, ask about adding video reels to your deliverables. As of 2026, three spinoff video reels can be added to many corporate video production projects for $195. Additional pricing and availability may vary depending on the scope of work and editing requirements.
To receive an updated quote, fill out the contact form on this page. We’ll be happy to discuss video reels, corporate video production, social media content creation, and other production considerations that may help you get the most value from your recording day.
