How to Produce a Hero Video

Matty D. Media was recently asked for a recipe to produce three minute hero video for an Overland Park business that also includes three rounds of revisions. We opened the project pantry to find other Johnson County case studies with a similar flavor. This overview simulates one way of producing a 3-minute hero video.

Matty D. Media can also manage the entire Kansas production for a marketing director who is not physically located in the state. Our team actually recently did this for a marketing agency based in London, but wanted a testimonial video from Lenexa.

Full Day Video Shoot Produces Hero Video, Social Media Shorts

The estimated project cost is $6,880.

The finished package includes:

3-Minute Hero Video: One polished 2–3 minute customer story with professional color, audio mixing, graphics, and copyright-cleared music.
Three Social Media Cutdowns: Shorter videos built around the strongest moments from the main story.
Vertical LinkedIn Versions: Social videos reframed for vertical viewing on mobile devices.
Professional Captions: Separate SRT caption files delivered for each video.
Three Revision Rounds: Three organized opportunities to review the videos and provide consolidated feedback.
*Feedback due within 30 days from when first draft submitted for approval. Click here to read our revision policy.

How Much Does Buying Raw Footage from a Videographer Cost?

If the client wants ownership and transfer of all usable raw footage, that service adds a flat $2,000.
This is roughly 30% of the core production cost in this case study. The total investment with raw-footage transfer is $8,880.

What Is Included in the Corporate Video Production Price?

The $6,880 production budget covers two major stages: the full production day and post-production.

The crew operates an eight-hour, two-camera interview station with professional lighting and audio. During the same production day, three hours are set aside specifically for cinematic 4K b-roll throughout the office.

B-roll shows the people, environment, tools, technology, and daily activity surrounding the customer story. These scenes help the finished video feel like a real look inside the business instead of a basic interview.

The project also accounts for 2-3 full workweeks devoted to post-production.

This editing time allows the producer to review the full interviews, identify the strongest comments, remove repeated thoughts, organize the story, and match each section with useful supporting footage. It also covers color correction, audio mixing, music selection, simple graphics, captions, vertical formatting, and social media editing.

The final price could change if the project adds more locations, interview subjects, filming days, custom animation, extra deliverables, or more than three revision rounds. Travel outside the standard service area could also affect the quote. Matty D. Media also offers video production enhancements such as drone videography or the use of a TelePrompter for a small price more.

Matty D. Media also carries an extensive roster of stock footage from around Kansas.
Click here to see what stock footage is available for license from around Overland Park.

What Crew and Equipment Does Overland Park Video Team Bring?

For this three minute video published after three revisions, the only logical headcount for the video crew is (of course) three. A strong three-minute hero video begins with much more than three minutes of footage. This three-person crew spends a full day recording two-camera interviews and authentic workplace scenes. The editing process then distills that day’s footage into its clearest and truest form. Three rounds of revisions give the client time to sharpen the message, protect the brand, and make every second count.

A corporate customer story of this size would likely use a three-person crew:

Field Producer
Director of Photography
Second Camera Operator

The field producer communicates with the marketing director, coordinates with the Overland Park business, guides the interview subjects, and tracks the story and shot list. This person helps make sure the crew captures answers that will work in the final video.

Talking points would be established between the field producer and the marketing agency we are serving during pre-production.
Click here to see our full 6-step process.

The director of photography oversees the lighting, audio, camera composition, and overall visual quality. This person also manages the primary interview camera.

The second camera operator manages the alternate interview angle and helps capture office and environmental b-roll. A second interview angle gives the editor more flexibility to tighten answers and improve the pace without creating distracting visual jumps.

The crew would bring two professional 4K cameras, lenses, tripods, LED lighting, lavalier microphones, backup audio equipment, and stabilized camera equipment for moving shots.

A three-person crew also makes the production day more efficient. While the interview station remains set up and ready, another crew member can capture employees working, office details, equipment, meetings, exterior views, and other supporting scenes.

How Far in Advance Should a Corporate Video Shoot Be Scheduled?

An all-day video production of this natural is generally scheduled at least a month in advance. That normally accounts for time in between to hold a pre-production meeting with the sponsoring agency and/or decision-makers on the ground.

This planning period gives the production team time to review brand guidelines, understand the customer relationship, coordinate interview schedules, and create a useful b-roll list. It also gives the featured business enough time to prepare its office and employees without disrupting the normal workday.

Our production crew offers last-minute coverage and/or rush video editing for Johnson County video clients. For example, a 30% premium is added for video edits delivered within 3 business days.

Matty D. Media can often consider production dates within the next six to eight weeks, depending on crew availability. A tentative date can be held once the marketing director and the Overland Park business identify a preferred production window.

Pre-production can take place through email, shared documents, phone calls, and video meetings. The marketing director can provide the creative brief, brand standards, interview goals, and required deliverables before the local crew arrives.

How Long Does Corporate Video Editing Take?

The first hero-video draft would normally be targeted for approximately 2-3 weeks after the production day.

A three-minute video may look simple when it is finished, but reaching that point requires careful review. The editor may begin with hours of interviews and a full collection of office b-roll.

The goal is not to squeeze every detail into the video. The goal is to discover the strongest and most authentic version of the story.

The editor identifies the comments that best explain the customer’s challenge, experience, and results. Repeated ideas are removed. Longer answers are tightened. B-roll is then added to show the people and workplace behind the words.

Once the main story and visual style are approved, the editor can build the three shorter social videos and their vertical LinkedIn versions.

Three revision rounds are included. Each round allows the client to review the work, sharpen the message, verify important details, and protect the brand’s voice. Asking all stakeholders to combine their feedback into one document helps the revisions remain clear and efficient.

The final delivery schedule will also depend on how quickly consolidated revision notes are returned.

Overland Park Video Production and Day-in-the-Life Samples

Marketing directors should review examples that demonstrate both production quality and the ability to represent another company’s customer professionally.

Relevant Matty D. Media examples include:

Deciphera Pharmaceuticals hired Matty D. Media for a wide-ranging virtual tour of its research lab, which was also all recorded in one day of production.

If marketing directors are searching for a video production team with experience in Overland Park, Matty D. Media delivers. Since 2015, many Johnson County local businesses seek the video production services of our team. We normally not only produce one hero video, but a video series stemming from a day’s production. For example, we produced a video series for Overland Park orthodontist Dr. Kurt Hoffman that continues to deliver impressions on its website, years later.

The Aeromotive production is an especially useful comparison. An overseas marketing agency hired Matty D. Media to coordinate locally with its customer at a Johnson County manufacturing facility. The Matty D. Media crew handled the interviews, production logistics, and supporting footage while following the remote client’s creative brief. This approach allowed the marketing team to maintain control of the message without sending its own production crew to Kansas.

There are many other videos we’ve produced in Johnson County since our inception in 2015. Watch more of them by clicking here.

Can Matty D. Media Provide Corporate Video Production Insurance?

Matty D. Media carries commercial general liability insurance with Kansas Farm Bureau. We can provide a certificate of insurance for filming inside a corporate office.

If the Overland Park business or property manager needs to be listed as an additional insured, the client should provide the exact legal name, address, insurance limits, and required wording before the production day. This gives the insurance carrier enough time to prepare the correct documentation.

Insurance is only one part of protecting the office and the people working inside it. A professional crew also plans where cameras, lights, cables, and equipment cases will be placed.

The production team should be able to capture authentic office activity without creating unnecessary interruptions or safety concerns. Clear planning helps the featured business continue operating while the crew gathers the footage needed to tell its story.

How to contact Matty D. Media for Overland Park, Kansas video productions

For marketing directors located outside Kansas, Matty D. Media provides a trusted local production partner. The three-person crew can represent the brand, communicate directly with the featured business, and manage the full process from pre-production through final delivery. Please use our contact form or email mattydmedia@gmail.com for a custom quote today.